Complete & Up-To-Date Guide of Social Media Video Specs for 2022

86% of social media marketers use video for marketing since it increases conversion rate highly. And over 84% of businesses believe that a video Ad provides them with the best ROI. A user gets the idea more quickly than any other content from a video on social media.

However, considering the video specs and size according to the particular social platforms is crucial if you want to create a highly optimized and result-driven video. So read out the following content to create a video by following the specs of a particular social platform. 

Social Media Video Specs Per Platform 

• Facebook
• Instagram 
• Twitter 
• TikTok
• Snapchat
• Youtube
• LinkedIn

With over 2.91 billion active users, Facebook is the biggest social media platform. So it’s fully useful to use Facebook’s videos for marketing purposes. However, properly considering the specs and size of the Facebook video must be your prime priority; otherwise, it won’t deliver the expected results. 

Yet, Facebook has multiple video types, including Regular Facebook feed videos, 360 Videos, In-Stream Videos, Messenger Stories Ads, Carousel, Collection Covers, and Slideshow Video Ads. 

Marketers pick up the video ad size that they find suitable for their marketing objectives. 

However, the most commonly used video category is Regular Facebook Feed Video. So let’s check out the specs and size of this particular video type. 

Format	MP4 (Recommended)
Angle	Vertical & Horizontal
Resolution	Up to 1080
Video Size	1280 x 720 Pixels
File Size	4GB max
Minimum Width	600 Pixels
Frame Rate	30fps max.
Length	240 minutes max.

Instagram is the fastest-growing platform of the present era. And over 80% of Instagram users follow business profiles on this social media network and 70% of US businesses use Instagram for marketing purposes. 

So using this platform to build up brand identity will surely get your business to a new height. However, before starting posting, you must get to know which content type helps you quickly grab the audience’s attention. And the majority of Instagram marketers prioritize videos for branding. 

Just like Facebook, Instagram also supports video forms in horizontal, vertical, and square forms like carousel video ads, stories video ads, IGTV, 

But Instagram organic videos are considered the ideal video form whose specs and size are given below:

Landscape video dimension	600 x 315
Square video dimension	600 x 600
Vertical video dimension	600 x 750
File size	4GB max. MP4 (recommended)
Format	60 seconds max.
Length	60 seconds max.
Frame rate	30fps. Max.

Over 500 million Tweets are shared on Twitter daily according to a report. While the news, trending topics, and banners are the prime topics of this platform, many marketers still use them for brand stories because of big mobile viewership. 

In terms of videos, Twitter supports both organic and paid video ads. It plays videos without sound by default. However, the user can set the sound if he wants. You can upload videos in both landscape and portrait formats and the following are the specs of Twitter videos:

Twitter Organic Video specifications

Landscape dimension	640 x 360, 1280 x 720 or 320 x 180
Portrait dimension	480 x 480, 640 x 640, 240 x 240
Aspect ratio	1:2.39 – 2.39:1
File size	513 MB max.
Length	140 seconds max.
Frame rate	40fps max.

Twitter Ads Video Specifications

Landscape dimensions	1280 x 720, 320 x 180, 640 x 360
Portrait dimensions	480 x 480, 640 x 640, 240 x 240
Aspect ratio	1:2.39 – 2.39:1
File size	512 MB max.
Length	140 seconds max.
Frame rate	40fps max.

With over 1 billion active users, TikTik became famous in a short timeline. Many people use this platform for personal branding. However, TikTok is also a reliable network for many social media marketers. 

Videos are the main content of this platform. So videos with the right specs and size can help you in boosting your business revenue and build the brand identity. Check out the following TikTok video specs to create a high-quality video:

Organic Videos 

Dimension	1080 x 1920
Aspect Ratio	9:16
File Size	287.6 MB (max)
Length	60 seconds
File Type	MP4 & .MOV

Paid Videos

Dimension	1080 x 1920
Aspect Ratio	9:16
File Size	600 MB max.
Length	60 seconds
File Type	MP4 & .MOV

With over 332 active daily users, Snapchat has a big audience of younger people. People share their daily life stories and streaks with others to keep connected with them. 

However, 55% of users of this platform follow 1-2 companies or business profiles. So using this platform for marketing purposes is effective with using video content. And to upload a high-quality video, you must know the video specs of this platform which are given below:

Single Video

Dimension	1080 x 1920
Aspect ratio	9:16
File size	32 MB
Video length	3-10 seconds (max.)

Long-Form Video Ads

Dimension	1080 x 1920
Aspect Ratio	9:16/16:9
File size	1 GB (max)
Video length	180 seconds (max)
File type	MP4 or MOV

Pinterest has over 85% business profiles. Since the chances of ROI are high on this platform, social media marketers prioritize this platform to upload pins and videos. So come to know the given video specs of this channel and upload videos that deliver the expected results. 

Square dimension	600 x 600
Vertical dimension	600 x 900
Portrait Dimension	240 x 240, 480 x 480, and 640 x 640
Square Aspect Ratio	1:1
Vertical Aspect Ratio	9:16
File size	2GB max
Formats	MP4 & MOV
Length	30 minutes max
Frame rate	25fps max

From answering users’ queries (how), music & movies and live-streaming, and product reviews to educational courses, YouTube is the second biggest search engine after Google. So using this platform for video marketing purposes proves highly beneficial. 

YouTube has different video types including standard videos, skippable ads, non-skippable ads, mid-roll ads, and bumper video ads. Marketers choose the one that they find suitable. 

Dimension	3840 x 2160 (max)
Aspect Ratio	16:9 or 4:3
Length	12 hours (max)
File Type	.AVI, .MOV, 3GPP, WebM, MP4, .FLP, MPEG4
File Size	128 GB (max)

Conclusion

To upload a video for marketing purposes and drive results from it, considering social media specs in 2022 is crucial. Therefore, read this article to acquire the video specs and size requirements for successful video marketing on any social media platform.