Complete & Up-To-Date Guide of Social Media Video Specs for 2022

admin October 21, 2022 - 9:24 am

86% of social media marketers use video for marketing since it increases conversion rate highly. And over 84% of businesses believe that a video Ad provides them with the best ROI. A user gets the idea more quickly than any other content from a video on social media.

However, considering the video specs and size according to the particular social platforms is crucial if you want to create a highly optimized and result-driven video. So read out the following content to create a video by following the specs of a particular social platform. 

Social Media Video Specs Per Platform 

  • Facebook
  • Instagram 
  • Twitter 
  • TikTok
  • Snapchat
  • Youtube
  • LinkedIn

Facebook Video Specs 

With over 2.91 billion active users, Facebook is the biggest social media platform. So it’s fully useful to use Facebook’s videos for marketing purposes. However, properly considering the specs and size of the Facebook video must be your prime priority; otherwise, it won’t deliver the expected results. 

Yet, Facebook has multiple video types, including Regular Facebook feed videos, 360 Videos, In-Stream Videos, Messenger Stories Ads, Carousel, Collection Covers, and Slideshow Video Ads. 

Marketers pick up the video ad size that they find suitable for their marketing objectives. 

However, the most commonly used video category is Regular Facebook Feed Video. So let’s check out the specs and size of this particular video type. 

FormatMP4 (Recommended)
AngleVertical & Horizontal
ResolutionUp to 1080
Video Size1280 x 720 Pixels 
File Size4GB max
Minimum Width600 Pixels
Frame Rate30fps max.
Length240 minutes max. 

Instagram Video Specs

Instagram is the fastest-growing platform of the present era. And over 80% of Instagram users follow business profiles on this social media network and 70% of US businesses use Instagram for marketing purposes. 

So using this platform to build up brand identity will surely get your business to a new height. However, before starting posting, you must get to know which content type helps you quickly grab the audience’s attention. And the majority of Instagram marketers prioritize videos for branding. 

Just like Facebook, Instagram also supports video forms in horizontal, vertical, and square forms like carousel video ads, stories video ads, IGTV, 

But Instagram organic videos are considered the ideal video form whose specs and size are given below:

Landscape video dimension600 x 315
Square video dimension 600 x 600
Vertical video dimension600 x 750
File size4GB max. MP4 (recommended)
Format60 seconds max. 
Length60 seconds max. 
Frame rate30fps. Max. 

Twitter Video Specs 

Over 500 million Tweets are shared on Twitter daily according to a report. While the news, trending topics, and banners are the prime topics of this platform, many marketers still use them for brand stories because of big mobile viewership. 

In terms of videos, Twitter supports both organic and paid video ads. It plays videos without sound by default. However, the user can set the sound if he wants. You can upload videos in both landscape and portrait formats and the following are the specs of Twitter videos:

Twitter Organic Video specifications

Landscape dimension640 x 360, 1280 x 720 or 320 x 180
Portrait dimension480 x 480, 640 x 640, 240 x 240
Aspect ratio1:2.39 – 2.39:1
File size513 MB max. 
Length140 seconds max. 
Frame rate40fps max. 

Twitter Ads Video Specifications

Landscape dimensions1280 x 720, 320 x 180, 640 x 360
Portrait dimensions480 x 480, 640 x 640, 240 x 240
Aspect ratio1:2.39 – 2.39:1
File size512 MB max. 
Length140 seconds max. 
Frame rate40fps max. 

Tiktok Video Specs

With over 1 billion active users, TikTik became famous in a short timeline. Many people use this platform for personal branding. However, TikTok is also a reliable network for many social media marketers. 

Videos are the main content of this platform. So videos with the right specs and size can help you in boosting your business revenue and build the brand identity. Check out the following TikTok video specs to create a high-quality video:

Organic Videos 

Dimension1080 x 1920
Aspect Ratio9:16
File Size287.6 MB (max)
Length60 seconds 
File TypeMP4 & .MOV

Paid Videos

Dimension1080 x 1920
Aspect Ratio9:16
File Size600 MB max.
Length60 seconds 
File TypeMP4 & .MOV

Snapchat Video Specs 

With over 332 active daily users, Snapchat has a big audience of younger people. People share their daily life stories and streaks with others to keep connected with them. 

However, 55% of users of this platform follow 1-2 companies or business profiles. So using this platform for marketing purposes is effective with using video content. And to upload a high-quality video, you must know the video specs of this platform which are given below:

Single Video

Dimension1080 x 1920
Aspect ratio9:16
File size32 MB
Video length3-10 seconds (max.)

Long-Form Video Ads

Dimension1080 x 1920
Aspect Ratio9:16/16:9
File size1 GB (max)
Video length180 seconds (max)
File typeMP4 or MOV

Pinterest Video Specs 

Pinterest has over 85% business profiles. Since the chances of ROI are high on this platform, social media marketers prioritize this platform to upload pins and videos. So come to know the given video specs of this channel and upload videos that deliver the expected results. 

Square dimension600 x 600
Vertical dimension600 x 900
Portrait Dimension240 x 240, 480 x 480, and 640 x 640
Square Aspect Ratio1:1
Vertical Aspect Ratio9:16
File size2GB max 
FormatsMP4 & MOV
Length30 minutes max 
Frame rate25fps max

YouTube Video Specs

From answering users’ queries (how), music & movies and live-streaming, and product reviews to educational courses, YouTube is the second biggest search engine after Google. So using this platform for video marketing purposes proves highly beneficial. 

Should i compress video before uploading to Youtube?

If your video is less than 128 KB, you don’t need to do anything. But if your video is more than this, then compress your video from video comressing tool before uploading on Youtube.

YouTube has different video types including standard videos, skippable ads, non-skippable ads, mid-roll ads, and bumper video ads. Marketers choose the one that they find suitable. 

Dimension3840 x 2160 (max)
Aspect Ratio16:9 or 4:3
Length12 hours (max)
File Type.AVI, .MOV, 3GPP, WebM, MP4, .FLP, MPEG4
File Size128 GB (max)


To upload a video for marketing purposes and drive results from it, considering social media specs in 2022 is crucial. Therefore, read this article to acquire the video specs and size requirements for successful video marketing on any social media platform.

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